How to fail at book marketing

I’m trying something new this week. I’ve never reblogged a blog post before, and I’ve never had anyone else write for me before, but when I read this blog post on Emma’s site today, it exactly chimed with how I’ve been feeling this week about my own self-publishing and social media adventures.

Emma Baird is someone I count as a good friend – she writes completely different stuff to me, and it is really good stuff. If you love romance, humorous writing, quirky ideas and Scottish settings, then you should definitely read her books. NOW!

 

Emma Baird - author

Sorry about the click bait title. Over the last few years, I’ve worked out selling books is—to use that old cliché—the hardest bit of the book journey.

Writing and publishing is the gentle 5k run bit. Selling is the marathon. Scrap that, it’s an ultra marathon. That horrible hard one people run in the African desert where most participants drop out long before the finish.

Anyway, here are the bits of branding and marketing I’ve made a spectacular mess of…

Self-promotion via social media

It’s free! You can reach thousands, no tens of thousands of people.

In theory, yes, if you’ve managed to add tonnes of folks to your platforms. And your skin is thick enough not to cringe when you upload yet another self-promotional post. You guys!!!! So EXCITED for you!!!! My book is out next week. Pre-order now. You guys are the BEST. XXXX

And seeing as millions…

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